Top Richest Snapchat Influencers: Net Worth, Channels & How They Made It
In this article, we spotlight the richest Snapchat influencers, how much they make, and what sets them apart — plus, we’ll show how you can join the game with Loca, a powerful new app that helps creators monetize their content.
Nancy J. Hassler
Top Richest Snapchat Influencers: Who’s Earning Millions from Snaps
Daniel “RudeBoy” Bitton – The Charismatic King of Snapchat
Daniel Bitton, better known online as RudeBoy, got his start on Snapchat at just 15 years old. But instead of chasing trends with flashy effects or showing his face, he took a different route — creating fast-paced, faceless video compilations. His content leaned into humor, current events, and meme culture, often combining viral clips with his own voiceovers to build addictive, watchable "shows."
This unique format quickly gained traction, and within months he was earning hundreds of thousands of dollars from his Snapchat content. But Daniel didn’t stop there. He co-founded Crayo, an AI-powered SaaS platform designed to automate content production and trend analysis for creators. At its peak, the platform reportedly generated up to $600,000 per month, with his total revenue surpassing $1 million per month by age 17.
Brittany Furlan – Comedy Royalty with Viral Roots
Originally a Vine star, Brittany Furlan carried her comedic genius to Snapchat, where her exaggerated sketches and satirical takes on everyday life struck a chord with millions. Now with a net worth is estimated at $800.000, she uses her platform to combine humor with conversations about mental health and self-growth.
Beyond her digital presence, Brittany has ventured into acting, with roles in films like We Are “Your Friends” and “The Dirt”. Her rise shows that humor, when paired with purpose resonates deeply.
Want to grow like Brittany? Study Instagram post ideas that help boost engagement and develop your comedic voice.
DJ Khaled – Music Mogul Turned Snapchat Powerhouse
DJ Khaled is far more than a music mogul — he’s a master of presence. While he rose to fame through hip-hop and producing chart-topping hits, it was Snapchat that propelled him into a new kind of celebrity status. With daily behind-the-scenes clips, catchphrases like “Another one” and “Major key,” and even motivational breakfast monologues, Khaled turned his Snapchat into a full-blown lifestyle channel.
His motivational content, luxury lifestyle, and behind-the-scenes music moments helped him build a loyal following. His total net worth is around $95 million, though Snapchat is only part of his empire.
His success shows how powerful daily engagement can be — even for global stars.
This year, he’s gearing up to release his 14th studio album, Aalam of God, with features from Drake, Rihanna, Jay-Z, Tems, and more. It’s also his first release outside of Epic Records, signaling a move toward even greater creative independence. His approach highlights a key distinction between a content creator vs influencer — where creators often lead with content or skills, influencers like Khaled lead with presence, lifestyle, and cultural clout.
Druski – The Meme Master Making It Big
Druski — real name Drew Desbordes — is living proof that short-form comedy can evolve into a serious business. He first rose to fame through Instagram and Snapchat, where his unpredictable characters and hilarious skits won over millions of followers. His parody talent agency, Coulda Been Records, became a viral sensation and defined his unique comedy brand. Early estimates had placed Druski’s net worth at around $1 million, based on income from content creation, live shows, and sponsorships. But in 2024, he saw a major leap: according to Forbes’ Top Creators list, Druski earned $12 million in just one year, thanks to touring, brand deals with Google, Nike, Snapchat, and his growing production company, 4Lifers Entertainment.
Beyond social media, Druski has appeared in music videos with artists like Drake and Jack Harlow, and even landed acting roles — including a part in the 2023 film “Praise This”. What sets him apart is his ability to stay relevant while staying real. His humor is raw but calculated, tapping into shared cultural moments in a way few others can.
If you want to follow a similar path, understanding the most viral formats is key. Explore popular tiktok content categories to see what resonates with Gen Z and meme-forward audiences — and use those insights to shape your Snapchat strategy.
Shaun “Shonduras” McBride – Pioneer of Visual Storytelling on Snapchat
Shaun McBride, better known as Shonduras, was one of Snapchat’s original breakout stars. He turned simple snaps into creative animations and built an online empire around storytelling. His net worth is estimated at $25 million. In addition to Snapchat, he founded an eSports business — showing creators can be CEOs too.
What sets Shonduras apart is how early he recognized the power of turning “fun” into business. Beyond his storytelling, Shaun built The Spacestation — a media group that now spans gaming, animation, and brand marketing. He’s one of the few creators who made the leap from social personality to full-scale entrepreneur with a growing team and global clients.
Cyrene Quiamco – AR Artist and Snapchat Visionary
CyreneQ (Cyrene Quiamco) became one of Snapchat’s most innovative creators by blending AR filters with hand-drawn art. She reportedly earns $20,000–$30,000 per project, and by 2022 had earned over $1 million total from digital filters. Cyrene’s journey is particularly inspiring because she started creating after hours while working full-time as a web designer. Eventually, her Snapchat art became so in-demand that she quit her job and focused on AR content full-time. Her work has been featured in museums, and she’s now an advocate for women in tech and the creative economy. She’s proof that even niche, technical creativity has massive earning potential.
While not every creator becomes a millionaire, there's growing space for those with niche content and loyal micro-communities. Platforms like Loca are making it easier to start small and still earn real income — especially if you fall into the category of what is micro influencer.
Mike Platco – The Educator-Turned-Snapchat Illustrator
Mike Platco gained attention by creating vivid illustrations using Snapchat’s native tools. He’s worked with brands like Disney, NBC, and GrubHub. While his exact net worth isn’t publicly confirmed, his brand collaborations suggest significant income. Possibly around $1 million.
Platco is a shining example of how different types of social media influencers can monetize their talents on Snapchat.
Before Snapchat fame, Mike was a high school teacher — and he’s never stopped educating. His Snapchat stories often use humor and visual art to explain topics or tell mini-narratives, which makes him especially appealing to younger audiences. He’s also known for live-drawing during events and turning real-time moments into clever visual stories. Mike’s career shows how traditional skills like drawing and teaching can find a second life in the creator economy.
How Much Do Snapchat Influencers Make — and Can You Join Them?
Snapchat influencers earn across a wide range — from a few hundred dollars per campaign to millions in annual income. But here’s the truth: many of them started small. Some posted casual videos for fun, others experimented with voiceovers or quick reactions — and over time, their style clicked with audiences.
You don’t need millions of followers to begin. What matters is understanding your niche, staying consistent, and creating content people enjoy watching. Platforms today offer more ways than ever to monetize your creativity — especially video-first apps built for modern creators.
Conclusion: Start Building Your Influence Today
These Snapchat influencers show that there’s no one path to success — whether it’s comedy, art, storytelling, or lifestyle, there's room for every voice. The key is to start, stay consistent, and use tools like Loca to turn your creativity into income.
Want to take your first step toward becoming one of the next richest Snapchat influencers?
Tap the banner below and install Loca — your journey starts now.