Privacy Policy

Last Update December 25, 2025

Effective Date: December 5, 2025

This Privacy Policy explains how Loca US, Corp. ("Loca," "Company," "we," "us," or "our"), operator of https://Loca.us (the "Site"), mobile applications, and related services (collectively, the "Services"), collects, uses, discloses, and protects your information when you use our Services. By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.

Using the app means you are sharing certain information (name, purchase history, receipts, and preferences and more) with select local businesses and partners so they can offer you personalized rewards, discounts, promotions, and events. By using our Services and redeeming these offers, you acknowledge and agree that this sharing is part of the value exchange for receiving those rewards and assisting local businesses.

1. Information We Collect

We collect the following categories of personal information:

A. Information You Provide Directly

Contact details (name, email, phone, mailing/billing address)
Account credentials and profile information
Government-issued ID (e.g., driver's license, passport, Social Security Number — only when required for identity verification, leasing, or payment processing)
Financial information (payment card details, bank account — processed via secure third-party payment processors, Venmo and more)
Employment/professional information
Date of birth
Photos, videos, or other content you upload
Communications with us (chat transcripts, emails, support tickets)
Location and interaction in regards to local businesses

B. Information Collected Automatically

Device and browser information (IP address, device ID, operating system, browser type)
Usage data (pages viewed, time spent, clicks, scrolling, mouse movements via session-replay tools)
Precise or approximate geolocation (if you enable location services)
Cookies, pixel tags, and similar tracking technologies (see "Cookies & Tracking Technologies" below)

C. Information from Third Parties

Social media platforms when you log in or connect your account
Advertising and analytics partners
Referral or marketing partners
Publicly available sources or background check providers (when legally permitted)

Some of the above information is considered "Sensitive Personal Information" under certain state privacy laws (e.g., Social Security Number, driver's license, precise geolocation, financial account data). We only use Sensitive Personal Information for purposes permitted by law and, where required, with your explicit consent.

2. How We Use Your Information

We use your information for the following purposes:

To provide, maintain, and improve the Services
To process transactions and send related communications
To communicate with you (account notices, support, updates)
For security, fraud prevention, and legal compliance
For analytics and product development
To deliver personalized marketing and advertising (where permitted)
To comply with legal obligations or enforce our rights

We do not use Sensitive Personal Information to infer characteristics about you and do not use it beyond what is permitted by applicable law.

3. How We Share Your Information

We share personal information with:

Service providers and vendors (hosting, analytics, payment processors, marketing tools, session-replay providers, customer support platforms) acting under strict confidentiality agreements
Affiliates and subsidiaries
Business transferees in the event of a merger, acquisition, or sale of assets
Advertising and analytics partners (for cross-context behavioral/targeted advertising)
Referral and marketing partners
Law enforcement, regulators, or other third parties when required or permitted by law

We do not sell personal information for money. Certain disclosures to advertising partners may be considered a "sale" or "sharing" under California and other state privacy laws (see "Your Privacy Rights" below).

4. Cookies & Tracking Technologies

We and our partners use cookies, pixels, session-replay tools, and similar technologies to operate the Services, analyze usage, and deliver personalized advertising. You can manage preferences via:

The cookie consent banner
Browser settings
Opt-out links on our Site ("Do Not Sell or Share My Personal Information" / cookie opt-out)
Global Privacy Control (GPC) signal (honored frictionlessly)

Third-party tools we use include Google Analytics, Meta Pixel, and session-replay providers. For Google Analytics opt-out: Google Analytics Opt-out Browser Add-on Download Page

5. Advertising & Online Tracking

We participate in online advertising networks that may constitute "sharing" or "targeted advertising" under certain state laws. You can opt out via:

The "Do Not Sell or Share My Personal Information" link in the footer
Home - NAI: Network Advertising Initiative (https://www.networkadvertising.org/)
YourAdChoices.com | Welcome to YourAdChoices.com (https://www.youradchoices.com/)
GPC signal

6. Your Privacy Rights & Choices

Depending on your location, you may have the following rights:

Right	Description	How to Exercise
Access / Know	Categories and specific pieces of personal information we hold about you	Submit request below
Portability	Receive your data in a portable format	Submit request below
Correction	Correct inaccurate personal information	Submit request below
Deletion	Request deletion of your personal information	Submit request below
Opt-Out of Sale/Sharing	Stop "sale" or "sharing" for cross-context behavioral advertising	Footer link or GPC
Opt-Out of Profiling	Opt out of certain automated decision-making/profiling	Contact us
Limit Sensitive Data Use	Limit use of Sensitive Personal Information (where applicable)	Not applicable – we already limit
Non-Discrimination	We will not discriminate against you for exercising your rights	—

To exercise Access, Correction, Deletion, or other rights, use one of these methods:

support@loca.us

Phone

1-888-987-0462

We will verify your identity before fulfilling requests. Authorized agents may submit requests on your behalf with proof of authorization. California and certain other state residents may also use the Global Privacy Control (GPC) signal for opt-out of sale/sharing.

7. SMS / Text Messaging

By providing your phone number and opting in, you consent to receive transactional and marketing SMS/MMS messages. Message frequency varies. Message & data rates may apply. Reply STOP to unsubscribe, HELP for help. Carriers are not liable for delayed or undelivered messages.

8. Security

We use reasonable technical, administrative, and physical safeguards to protect your information. However, no method of transmission over the Internet is 100% secure.

9. Children's Privacy

Our Services are not intended for children under 16 (or 13 for COPPA age). We do not knowingly collect personal information from children under these ages.

10. International Users

The Services are hosted and operated from the United States. If you are located outside the U.S., your information will be transferred to and processed in the U.S., which may have different data-protection laws. EEA/UK/Switzerland residents: We rely on Standard Contractual Clauses and other lawful transfer mechanisms where required.

11. Changes to This Policy

We may update this Policy from time to time. We will notify you of material changes by posting the new policy and updating the "Last Updated" date. Continued use after changes constitutes acceptance.

12. Contact Us

For privacy questions or to exercise your rights: