The Loca Blog
Local Marketing & Creator Economy Blog
Guides and data on local marketing, creator earnings, and turning nearby foot traffic into loyal customers.
Dive into TikTok and discover the key strategies for success within specific content categories. From identifying the ideal category to collaborating with influencers, master the art of viral marketing.
Feb
06
Content Creators And Influencers—What’s The Diff and What’s The Same?
Make informed marketing decisions by understanding when to collaborate with influencers or content creators. Learn which profile suits your campaign goals and content needs
Nancy J. Hassler
Jan
26
12 Business Metrics That Every Company Should Know
Explore how performance metrics drive business success. From financial health to customer satisfaction, discover key insights with our expert guide. Optimize your strategies with data-backed decisions.
Nancy J. Hassler
Dec
01
10 Important Social Media Trends for 2025 and Beyond
Explore the hottest social media trends 2025 and stay ahead of the curve. Learn how to leverage these trends to boost your online presence and engage your audience effectively.
Nancy J. Hassler
Nov
10
Affiliate Marketing vs Influencer Marketing: Which Is Best for You?
Explore the differences between affiliate marketing and influencer marketing to decide the best strategy for your brand. Learn how to leverage each for maximum impact.
Nancy J. Hassler
Oct
30
What are KOLs in Marketing?
Discover how to implement KOLs in your marketing strategy. Uncover top tips and strategies for KOL collaborations
Nancy J. Hassler
Oct
22
How to Go Viral on TikTok
Discover expert strategies for going viral on TikTok. Learn valuable tips, from posting schedules to trend hopping, and skyrocket your TikTok success today!
Nancy J. Hassler
Oct
13
10 Types of Social Media Influencers
Discover a variety types of influencer on social media from nano to macro. Explore how to scale your marketing activities with influencer marketing.
Nancy J. Hassler
Oct
03
6 Effective Ways to Reach Your Target Audience
Discover effective strategies to engage and maintain your target audience. Learn how to connect and expand your reach to your intended audience.
Nancy J. Hassler
Sep
25
How to Create Content for Social Media That Connects with Your Brand’s Audience
Learn how to create social media content that resonates with your target audience and strengthens your brand presence.
Nancy J. Hassler